IWebC Ideal Web Construct

Attribution, tracking, and deliverability for teams running real traffic.

Your numbers don't match. We find out why — and make them agree.

Your ad platform, your tracker, your network, and finance rarely tell the same story. We trace every sale from the first click to the paid invoice, kill the double-fires, fix the click IDs that silently drop, and hand back one number the whole team can trust.

Send your dedup screenshot — free teardown See the actual work
reconciliation_desk · last 24h DRIFT DETECTED RECONCILED
Ad platform pixel + server
+18 dupes 36
Tracker s2s postback
−4 lost cid 14
Network source of truth
base 18
Finance paid invoice
trusts none ?
⚠ root cause  Ad platform double-firing purchase (duplicate event_id) · tracker dropping the click ID on the /offer handoff. ✓ reconciled  Deduped on event_id · click ID persisted lander → offer · all sources 1:1 with the source of truth.
net revenue · unverifiable
01Results

What "make them agree" looks like.

Diagnostic examples from the kinds of issues we review. ● sample numbers shown until your real figures are verified.

36→18

Killed a double-counted purchase

The conversion pixel was firing twice against the network's real sales. Found the duplicate event_id, deduped, back to 1:1.

4.2→8.6

Doubled server-side match quality

Added hashed phone, email, IP, and user-agent to the server-side payload — match quality climbed from poor to strong.

3→0

Off the blocklists

Diagnosed the reputation drop, authenticated the sending domains, and cleared three blocklists — revenue per send recovered.

02The actual work

Not a slide deck. The event log.

A purchase the ad platform counted twice — before and after we deduplicated on event_id. ● illustrative recreation.

events.log purchase · txid txn_8841
Before — double counted
14:02:11 purchase src=pixel event_id=txn_8841 value=49.00 ✓ fired
14:02:11 purchase src=server  event_id=txn_8841 value=49.00 ✗ fired again
# ad platform counts 2 conversions · network has 1
# cause: server + pixel not matched on event_id
platform_count: 2   network_truth: 1
After — deduplicated
14:02:11 purchase src=pixel event_id=txn_8841 value=49.00 ✓ fired
14:02:11 purchase src=server  event_id=txn_8841 value=49.00 ↺ deduped
# matched on event_id → 1 conversion
# click ID persisted lander → /offer
platform_count: 1   network_truth: 1
03Low-risk first step

Send us the screenshot that's driving you crazy.

An ad-platform dedup view, a tracker report that won't tie out, a blocklist email — whatever number nobody trusts. We'll tell you what's wrong before you commit to anything.

  • Likely root causeWhere the event, click ID, postback, or sending signal appears to break.
  • Fix priorityThe shortest useful path from confusing report to cleaner source of truth.
  • Next-step scopeWhat we would need to audit, rebuild, or monitor if you want help.

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